Overview
Heatmaps visually display visitor engagement by aggregating click locations, scroll depths, and cursor paths. They show you what sections are popular, what links are ignored, and where users expect interactivity.
What to look for
Compare desktop and mobile layouts to ensure key visual information matches user tap points.
- Review click density maps to see if users are clicking on non-interactive design details.
- Analyze scroll maps to check what percentage of users actually view your pricing table.
- Evaluate mobile touch maps to make sure buttons are large enough to be easily tapped.
How to analyze it
Large groups of clicks on non-link assets indicate a need for proper links, hover states, or layout re-alignment.
Move ignored CTAs to red hotspots, shorten low-interest sections, and make clickable elements visually obvious.
CTA
Connect UX Pulse