Overview
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action. Effective CRO relies on analyzing actual user behavior, not chasing web trends.
What to look for
Build a continuous workflow: analyze session friction, design adjustments, and verify results.
- Target visual optimization efforts on pages with high exit rates first.
- Base page changes on behavioral evidence rather than design opinions.
- Validate all updates by tracking clicks on the new elements.
How to analyze it
Monitor funnels and form metrics directly in your analytics dashboard to see which adjustments convert.
Leverage weekly UX Pulse priority lists to locate and address the biggest conversion bottlenecks first.
CTA
Connect UX Pulse