Overview
Scroll depth tracking shows you how far down a page visitors navigate. If your value statement is at the top but your primary CTA is at the bottom, scroll data will tell you if anyone is actually seeing it.
What to look for
Analyze vertical drop-offs to position critical social proof, features, and pricing blocks correctly.
- Compare average scroll depth percentages across mobile and desktop breakpoints.
- Position primary call-to-actions at depth layers viewed by at least 70% of visitors.
- Remove long paragraphs and unhelpful details that cause users to abandon pages early.
How to analyze it
A sharp cliff-like drop in scroll depth shows where users lose interest, pointing directly to boring layouts or sections.
Rewrite weak copy sections, use visual dividers, and pull your primary call-to-action higher up the page.
CTA
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