Overview
Metrics like bounce rates and funnel metrics tell you *what* is happening. Combining these with session replays and click-maps provides the *why*, giving you the insight needed to build better flows.
What to look for
Combine numerical trends with visual session recordings to find and diagnose usability bugs.
- Link sudden bounce-rate spikes to specific session replays to spot visual bugs.
- Check drop-off steps in your checkout funnel using click maps and scroll data.
- Segment recordings by device and region to analyze layout performance differences.
How to analyze it
Mismatches between click metrics and session replays often reveal hidden visual bugs.
Connect GA4 data with Microsoft Clarity to filter replays by specific drop-off events.
CTA
Connect UX Pulse