Overview
A dead click occurs when a user clicks a button, image, or text expecting an action, but receives no visual response or page change. This is a common conversion killer that makes websites feel broken.
What to look for
Audit static mockups, graphics, and mobile nav headers to ensure everything behaves as expected.
- Locate images and marketing illustrations that mimic the appearance of buttons.
- Test mobile navigation dropdowns that fail to react to standard touch taps.
- Identify slow-loading buttons that lack an immediate active spinner state.
How to analyze it
Look at the coordinates of clicks to see which elements are causing dead clicks, indicating bad visual cues.
Update styling to remove button-like designs from text, make active links clear, and add loading indicators.
CTA
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